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Digital Fitness

When you switch to a digital system of working out and managing your diet, you’re managing that fitness and health level every day, every week. I’m not even saying you have to manage it to the point where you’re getting away from your every day life. If you’re not in the health and fitness industry, you don’t want to have to be worried about all that. You want to do personal training or workout classes or online gym memberships or whatever you do to get enough exercise. That’s what you want to focus on. When you’re talking about managing fitness, you hired us as a gym and trainer to do that for you.

The better that we do it for you, the more we’re going to keep your costs down versus the bigger companies like 24 Hour Fitness, who are not doing that for you. They’re managing costs for themselves. They’re not managing costs for you. You’re not that special to them. In our case, you will be that special to us because you are our client and we know our success depends on how well we provide for your fitness needs in the fitness options that we create for you. That gives us a real advantage in terms of what helps us to manage fitness clients better than the competition.

Let me just say this to my fitness clients at large, I want you all to just take a step back and think about what the real purpose of getting in shape is about. It’s about improving your life, feeling good and looking good. It’s about helping you, as a person, live longer so you can provide better for your team and your community. When you are healthier you are happier. When you are happier, the people around you are happier. Getting in shape actually helps you and your community be more successful in so many ways. Everyone is different. Online fitness programs put you in a position to get the control of your health and fitness and weight loss.

It does require making some basic changes in how you eat and how much time you spend sedentary. Sometimes our fitness clients look at the diet changes and the responsibility of workout plans and all the things that we do behind the scenes. We want you to meet your fitness goals. We want you to lose weight and finally be healthy. We tell you everything that you have to do to lose weight and get in shape. Sometime clients will get intimidated by that or get a little fearful of, “I don’t want to be bothered by all that.” On the fitness side they see none of that, but they see it in their gym memberships being 400, 500 percent more than it should be. You have a choice to make.

Either you get involved and let us help manage that process for you … Even though we tell you all this information, we don’t want to confuse you. We just want you to know that it’s available for you if you ever want to change your body or reach your ideal weight. We’re going to get your fitness costs down by 50 to 70 percent only because you’re involved. That’s what digital exercise is about. It’s about an opportunity for you to control your own destiny and you are going to take some ownership in how to manage your own health.

Our politicians always talk about those who are more responsible than others. They’re talking to you as a person. You have to be more responsible in taking care of your health and fitness. We want to be able to help you do that. We know that through history and through the last three or four years of studying this process of health and weight loss. We knew where the market was going. It was going digital. And I personally, not until three years ago, got into the business of online gyms because I knew that’s where the health and fitness market was headed. I made a change in my team structure from traditional gym memberships to online workouts and personal trainers, because I understood where the fitness market was going.

You, as an individual, are going to have to make that same change if you want to continue affording your fitness. Understand where the market is going and you’ve got to go with that change and trust your common sense about gym memberships costing an arm and a leg. I must take some responsibility to make sure I’m managing my care better than what the traditional companies like Total Fitness are doing. That’s what taking your EXERCISE online can help you do.

Software for Online Workouts

What is the primary difference between an employer funded exercise program and the traditional gym membership concept that regular people use?

The primary difference is the software. The right software. Sounds so simple, doesn’t it? Software controls the game and that’s why we can’t even find it when we go out there looking for it. Think about it, you can put your hands on the software of how a typical gym membership is helping people lose weight. If you can put your hands around why a gym membership works, why would anyone continue to spend money going to gym. Once the software is online. People log in their workouts. They find out how many calories they burned. They can track how many calories they’ve eaten for the day and watch their weight change. They can associate weight loss with real numbers and real data. It’s much more motivating than a traditional gym. It’s a game changer.

That’s the major difference. People think it’s really science. It’s not science. It’s the software. The software that the traditional personal trainers have at their disposal, and that data is called historical data, so they already know from a historical perspective what they need to change. What the calorie projections of diet and exercise should be, they know all that data. That’s why they’re working out in the first place. They want to get in shape and they want to lose weight fast. They manage their workouts and diet better than anyone else.

When you take your workouts online, there’s just a beautiful thing about it. You workouts and diet go with you everywhere you go. It doesn’t matter when you like to workout. There are no more excuses for getting in shape and losing weight. You already have everything you need to start exercising at every minute of every day. When you start working out online instead of at the gym, you also can easily track all your personal data because we give you reports every single day, every week, every month on every single workout plan that you ever completed. You have the software. That way you can see what you’re spending where you’re overeating and where you’re burning the most calories.

It’s like an accounting book. What happens if you’ve got all the numbers in front of you? You know how to play the numbers. Gym memberships are about numbers, nothing else. Nothing about people, it’s not about weight loss or quality of life or diet and exercise; it’s about numbers. You have to have the software to know the numbers.

For example, when I think of a gym owner trying to manage the players, keep the place clean and keep the workout equipment up-to-date, it seems like a headache. The personal trainers have problems all the time. It’s when they don’t give to you as a customer what you paid for, is when you run into a major problem.

Info on the Kindle Store

I would recommend you always have a working book template and I would recommend that even if you are writing fiction books, okay something most fiction authors tend to overlook. They are missing a really great way of marketing their books. Regardless of what type of book you are writing, just title and the subtitle. The title is primarily the attention grabber never … this is a really important tip so make a note on this. Never … if you’ve got a great title, never sacrifice a great title just for the sake of forcing keywords into it. Hang on to the great title that’s going to grab the attention and use the subtitle to incorporate the keywords.

I’ll come to this idea in a moment but that’s how they work together. For getting the title, it’s a two stage process in terms of the keyword research. First thing we are going to do is we are going to use the Google keyword tool to create a short list. Then the second thing we are going to do is filter that shortlist through Amazon’s Kindle Store search. What I’ll do rather than try and talk this through on a slide, I’ll just show you a quick demonstration. Now anybody who’s not familiar with Google’s keyword term I’m guessing you probably are but if not just Google it, it will come up. You see there it’s come up as the first result on the page.

Going into that and I’m just going to give you an example of paleo diets. This is the Paleolithic diet thing, this is a very popular book at the moment or seeing for books. There are a lot of books on paleo diet coming out. If I search for it, it will takes a couple of seconds for the results to come up. What I’m going to do is you should be able to see my cursor here. If I click in that the keyword ideas, we got a whole list of different keywords here. Of course on the right side we’ve got the number of monthly searches globally and locally. Now these local searches here I think are this is set for the UK. What I would want to do is change that so I was actually if you are having guest time living in the UK.

Learning through Books is the world’s biggest bookshop and last year they sold over 400 million Kindle Books, probably going to double that this year. It’s the world most trusted online retailer and they’ve got 400 million credit cards on file which has one click purchasing for Kindle Books. Which makes it into a fantastic impulse purchase, which makes our lives a lot easier as Kindle Book publishers. Because we get to sell a lot more books. For all of these reasons it’s a great platform to build your business on. Especially if you are building your own list outside of Amazon so you have control over that list. What we want to do is want to leave … get a book to that tipping point that I talked about earlier.

This is where Amazon starts to promote our books for us and then doing the heavy lifting. What that does is of course it puts your book in front of a super highly targeted audience. These are Kindle Book buyers interested in your topic. The result is long term organic sales where you keep getting sales months and months down the line without having to necessarily do any extra promotions. Any promotions you do after that are it’s like a bonus but you are still getting sales anyway months later. That’s the overview and here are the six steps. Step one is to have an attention grabbing title.

Excuse me while I just get a sip of water. As I probably do this much talking. Step one, an attention grabbing title. This is critical because if you don’t grab somebody’s attention with your title, you’ve already lost the sale. It doesn’t matter how great the book is you’ve lost a sale. A title has two roles, one is to grab attention and the second role is to help your book like in search. First and foremost on Amazon because that’s where your bar is up. Also you have a chance to rank on Google as well because Amazon is such a high authority website. If you are targeting a particular keyword phrase and your Amazon page is optimized around that phrase, there is a good chance that you’ll rank on Google for that.

That can generate hundreds of extra sales every month potentially. Obviously it depends on the keyword but very powerfully. You’ve got much, much more chance of getting your Amazon page to rank on Google than you have the same page on your own website. What I want to do is deal with the search part first and then we’ll go back to how to craft the headlights that you grab people’s attention. Because it says, it’s got this jewel role so, what we want to do ideally is include a mixture of short, medium and long tail keywords in your title. The way we do this, is we have the title and the subtitle work together.

Online Courses for Who?

In the last post, we touched on the far reaching effects of online education and included an example of a course that can help with stress and neck pain conditions.

It got me thinking: if you can teach an online course on how to recover from TMS or other kinds of back pain, could you teach a course on things like taking blood pressure?MC900439590

I started looking into what was available and I was surprised at what I found.

Naturally, as one would expect, there are scads of courses for becoming educated in the health industry. I’m talking though about personal health.

Could you educate yourself on things like how much sleep you need, what kind of pain is dangerous and what can be “walked off”. Additionally, could you get an online education in supplements that help with joint pain as you age? Or how much walking you should do for optimum fitness? It seems like there should be an online course out there for personal health, but I have yet to find it!

Dr. Oz does show after show on this very kind of thing. It seems like a natural extension to put an online course on his website for people with chronic pain or people who just want to be healthier.

Maybe there’s a possibility here for someone to create a class such as this, but maybe the real reason it hasn’t been done is that no one would take the course.

If you know of a similar course, that I’ve described here please contact me and let me know. If you’ve taken such a course or are currently teaching one, please get in contact with me. I’d love to hear how it’s going.